It's strange to think that only a decade ago, social media marketing, SEO, PPC and anything else in between was dismissed as a fad and not really that important to business. Online marketing and the role it plays in the success of a business, whatever industry and whatever size has changed phenomenally from that fad to a must have for any and every business around.
From providing an easy to use, engaging and simple website to easy to valuable and quality content to engaging with a mass of people on social media sites; every area of online marketing has slowly but surely gained unprecedented importance.
If 2014 proved anything it was that, all areas of online marketing will continue to grow and play an equally important role in brand growth and the growth of sales and in 2015 this is something that will definitely not change.
Whether the previous year was a successful online year or you felt that you could have done a few things a little better; the New Year brings with it a plethora of possibility and a chance to achieve great success.
Experienced or otherwise, below are a few marketing predictions for the coming year that your business could easily make the most of...
- Mobile - I've said it before a million times over and I'll say it again, mobile marketing is the future. According to industry expert Neil Patel, over 63% of women and over 70% of men check their phones every hour and have their phones on them for over 90% of the day. As a result everything from mobile SEO, to your mobile site to the user experience and checkout process you provide should be as smooth as possible. There is no doubt that whatever the business; an increasing number of users will reach you via the mobile platform so pay close attention to this in order to ensure that those potential customers do not turn away.
- Paid Social - Social media has always been a free platform which is why businesses across the globe have jumped on board to utilise what lies before them. Facebook in particular has always been a favourite amongst many but in 2015 these platforms are going to increasingly move away from free to paid platforms. Facebook ads have always been in place but with the ability to have a free page why would anyone want to pay? Reaching an audience and getting your message across however is very difficult on this particular social site with only a minute percentage of your current followers ever seeing any updates and posts. In order to reach a larger audience and grow your brand paid ads and boosting posts will be essential. This might not sound ideal but you'd be surprised what just a few pounds a day could help you achieve! It is definitely worth thinking about.
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SEO - For many years SEO was considered the easiest thing to do, build a
few links, spread some small articles around and Bob's your uncle; job
done. In the past few years it has become clear that SEO is in fact no
were near as easy as that and with the latest algorithm updates
continuing to punish businesses, it is important that a strong strategy
is in place. Whether you hire someone in-house or opt for an external
agency, it is important to understand that SEO is difficult, will
require a lot of constant effort and can't be something you can simply
leave someone to get on with. There are no quick fixes so work with your
SEO specialist and understand that speed is something that counts for
nothing here, from content to links, real quality and work that has had
good time spent on it is what will make all the difference.INTRODUCING...
Suri Prabha is a search engine optimization, Social Media Marketing consultant. Working with hundreds of clients across the
board; offering a range of Online Tools And Services, Suri thrives on keeping ahead of the game and ensuring that the results he gets are always the best.
